20 to Watch: franchise trend-setters in 2015 Who will make news in franchising in 2015? Franchise Times presents 20 people, brands and trends we expect to make an impact, and we thank the many readers who answered our call for…

Wienerschnitzel Kickstarts Motocross Partnership with Online Sweepstakes Enter to Win Race Tickets, Team Jerseys and Professional Replica Dirt Bike IRVINE, Calif. – Wienerschnitzel, the world’s largest hot dog chain, is celebrating its partnership as the official hot dog of professional…

The average age of Wienerschnitzel’s most loyal customer is 47. And that’s a big problem for fast-food executive J.R. Galardi, whose chief task is mining the company’s next generation of customers: millennials. The generation of 77 million, ages 18 to…

In more than 50 years of business, Wienerschnitzel has pretty much nailed the niche of fast, insanely cheap and painfully addicting hot dogs. It appears, however, that they’re not doing as great as they can be with the younger crowd.…

Wienerschnitzel Launches Redesigned Website Site Overhaul Delivers a Social Experience for Guests and Interested Franchisees IRVINE, California – Wienerschnitzel, the world’s largest hot dog chain, invites fans to explore the company’s revamped website that went live this week. Designed with…