Wienerschnitzel Restaurant Site Criteria
As of January 1, 2008
Locations: Your restaurant will need to be located on high-traffic major arterials and within close proximity of commercial, retail or employment centers. The site should have left-turn access, good visibility, adequate signage, and it should be near other successful commercial establishments. Shopping center pads (freestanding or end cap with drive-thru) and signalized intersections are preferred, as is the going-home side of the street. 21,000 to 30,000 square feet of land is required, or 1,800 to 2,200 square feet end cap space in multi-tenant pad building, preferably in front of a heavily anchored power center.
Limitations: Your restaurant must be located beyond a half-mile radius of any existing Wienerschnitzel location, and beyond one mile if located on the same street. However, in most cases a minimum of 2 miles is appropriate.
Demographics: The residential population should be a minimum of 10,000 people within a one-mile radius surrounding your restaurant; 25,000 people within a two-mile radius; and 50,000 within a three-mile radius. There should be at least 6,000 people working within one mile (daytime/employment population) and 20,000 employees within a two-mile radius. Fifty percent of people within a two-mile radius should be composed of middle-income households. A demographics package is available by calling Demographic contact info: ESRI at (800) 394-3690 & Claritas at (866) 737-5997.
Traffic: There should be a minimum of 20,000 cars driving by your restaurant per day, with a significant lunch-hour count and/or pedestrian count.
Building Sizes: Our “W6-C” restaurant prototype provides 1,825 sq. ft. and 34 seats; the Model “W6-B” provides 2,155 sq. ft. and 60 seats; the Model “W6-A” provides 2,550 sq. ft. and 71 seats and the Model “W6-EC” ranges from 1,800 to 2,200 sq. ft. with varying seating capacities depending upon the available floor area and building orientation. All building types offer drive thru capability. Shopping center end cap with drive thru locations may require a customized floor plan.
Acquisition Possibilities: You may consider a land purchase or ground lease, and build yourself meeting our specifications. It may also be possible for you to negotiate a build-to-suit lease agreement with a property owner. End cap space is usually a lease of approximately 2,000 sq. ft. in raw or gray shell condition.